Led the redesign of Faino Market’s mobile app, corporate website, and self-checkout terminals following a loyalty program update and full brand refresh. The existing architecture was not built for functional growth, requiring structural modernization beyond visual changes.

Through research, analytics, and flow optimization, the ecosystem was rebuilt to reduce friction, improve conversion, and support both B2C and B2B audiences. A unified design system ensured consistency, scalability, and long-term product expansion across all touchpoints.

The existing web platform was analyzed, with subscriber feedback collected to identify needs. Based on these insights, the mobile app was designed to enhance accessibility.

Clubhouse mobile experience featured personalized workouts, nutrition tracking, and progress monitoring. Each tool was mobile-optimized, ensuring full control over fitness goals.

WeGroove began as an MVP, moving from wireframes to a fully designed app launched on iOS and Android. After launch, we implemented user profiles and a rating system, as well as achievements for engagement.

WeGroove then integrated a subscription model and Bluetooth-enabled drumsticks, offering a complete interactive experience. Each update was driven by user research to ensure scalable growth.

The project centered on a homepage concept tailored to Nibulon’s target audience and user base. The aim was to present the company's significance in the industry while ensuring clarity and client orientation.

Through user research, we aligned the structure to empower Nibulon to scale future pages independently, without designer intervention. The final concept balanced user needs with showcasing the company's scale and leadership.